Here’s an amusing story reported by the BBC about how men and women take different approaches to technology. According to the company Gadget Helpline (a tech help service in the UK), 64% of male callers had not read the instructions first (compared to 24% of female callers). Women spend 32% longer on the phone with the help staff than the men, but the staff actually preferred talking to women. Here’s my favourite part of the article: “In general terms men treat technology as something to be understood and conquered while women are more motivated by appliances that benefit them.”
Read more on the story from the BBC.
