Over the past few months Evan Ratliff and Wired magazine ran a simple social experiment: they wanted to see how easy it was to assume a new identity in the Information Age (and leave your old identity completely behind). Evan’s plan was to disappear on August 15 and try to stay hidden until September 15, challenging people to identify his new persona and locate him. Evan would agree to live a “normal” life with his new identity, and certain details of his activities (e.g. purchases) would be posted online by Wired available to anyone who wanted to join the search. These details would be typical pieces of information that a private investigator would have access to on a real-life manhunt.
The story raises a number of interesting questions about the nature of anonymity (or pseuodnymity) in such a techno-centric age. Evan used both technical hacks and misinformation to keep people off his trail, but eventually, he was found.
You can read the lengthy tale of this vanishing act at Wired.





